The Ford Motor Company takes pride on its SUVs. As one of the country’s best selling SUV in the late 1990s, the Explorer propelled Ford to the top of the SUV market. Then Ford created the Expedition as a larger alternative to the Explorer. Ford decided to get creative and introduced the Excursion as an even larger alternative to the Explorer. After the Excursion, Ford birthed the Escape as a compact substitute. The SUV market shifted from truck based SUVs to car based SUVs dubbed crossovers. Finally the Edge came to fruition as to give Ford’s increasing SUV lineup a midsize SUV contender to the Hyundai Santa Fe and Chrysler Pacifica. Based off the Ford Fusion, the Edge aimed to combine family sedan virtues while appealing to the SUV market. For 2010, a Limited trim replaced the top of the line SEL Plus.
RNR Automotive Blog 