Tag Archives: expensive cars

2011 BMW 740Li Review

bmw76

Debuting in 1977, the 7 series was higher in status and price compared to its 3 and 5 stablemates. It promised a better driving experience with more power and luxury. The first two generations (E23 and E32) did not take off as well as expected as it looked too similar to the 5 series. The 1994-2001 E38 generation fared slightly better due to being featured in several hit movies such as Tomorrow Never Dies with James Bond, and The Transporter. However, it still looked like an oversized 5 series. It wasn’t until 2002 that the 7 series’ popularity soared. The redesigned 7 series (E65) was the best selling 7 series of all time. At the time, Chris Bangle was BMW’s designer, and he was responsible for the controversial styling on the 3, 5, and of course, the 7. Controversy hit the 7 series due to its radical styling and complicated controls. But it finally looked different than other BMWs. Redesigned in 2009, this 7 series builds on its fundamental traits of the older 7, while dialing back on the styling. Continue reading

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