Prior to 2002, Jeep’s compact SUV was the Cherokee. With its lightweight body and excellent reliability, not to mention its off roading capabilities, the Cherokee was a hit. But in the late 1990s, U.S was experiencing a SUV boom which shifted the market from boxy and truck like SUVs to contemporary styled and carlike SUVs. In the compact category, the Honda CR-V and the Toyota RAV4 were one of the aforementioned car like SUVs. Amazed by these two SUVs’ successes, competitors rushed to produce similar vehicles. As a result, the Liberty was born. Replacing the Cherokee, the Liberty enjoyed success although in a different context. Redesigned for 2008, the Liberty places emphasis on its boxy looks and its Jeep heritage. Continue reading
RNR Automotive Blog 