Category Archives: BMW

2011 BMW 740Li Review

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Debuting in 1977, the 7 series was higher in status and price compared to its 3 and 5 stablemates. It promised a better driving experience with more power and luxury. The first two generations (E23 and E32) did not take off as well as expected as it looked too similar to the 5 series. The 1994-2001 E38 generation fared slightly better due to being featured in several hit movies such as Tomorrow Never Dies with James Bond, and The Transporter. However, it still looked like an oversized 5 series. It wasn’t until 2002 that the 7 series’ popularity soared. The redesigned 7 series (E65) was the best selling 7 series of all time. At the time, Chris Bangle was BMW’s designer, and he was responsible for the controversial styling on the 3, 5, and of course, the 7. Controversy hit the 7 series due to its radical styling and complicated controls. But it finally looked different than other BMWs. Redesigned in 2009, this 7 series builds on its fundamental traits of the older 7, while dialing back on the styling. Continue reading

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2010 BMW 328i Review

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“Don’t fix it if it ain’t broken”

That’s the expression that crossed my mind when I was driving the E90 generation. I kept thinking of the 2012 328I F30 version that I drove as a courtesy car. I kept wondering, how did they manage to make the F30 so different than the E90. The E90, in my mind, is almost perfect (the E46 is my favorite).  The BMW 3 Series is the leader of the compact luxury class, and within good reason. When you drive the BMW, Ultimate Driving Machine springs to mind. The one virtue I’d like to have in a car handling wise is decent steering feel. And the Beemer has exemplary feedback. I can literally tell when the road changes just from the feel of the front wheels. There is a stereotype that BMW drivers are douchebags on the road which I can relate to as the engine note of the inline six cylinder engine is addictive. I have a hard time resisting the urge to push the engine to its redline. I prefer it when I can feel the bumps in the road, but not to the point it gets intrusive. The ride quality in the BMW is firm and comfortable at the same time. I don’t know any other car manufacturer that does this. Maybe Honda? But BMW is still miles ahead. I drove on a narrow twisty road, and the car turns so quickly I was able to corner relatively quickly. On a twisty road, this car makes me smile with the alluring engine note and the car’s ability to carve tight turns so well. Continue reading

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