RNR Automotive Blog

Even though Porsche is thriving, and it is currently the most profitable subsidiary of Volkswagen, (Volkswagen owns Porsche), it wasn’t always this way. In the early 1990s, Porsche experienced financial struggles due to the economic recession and lack of exciting and new models. The 911 was notorious as a world famous sports car, but it did not sell enough to offset Porsche’s monetary issues. The solution to this was to build an affordable sports car that could sell more units than the 911 while retaining high profitability. Enter the Boxster. Introduced for the model year 1997, the Boxster renewed Porsche’s importance. Four years after the Boxster’s debut, Porsche’s volume quadrupled. Continue reading →