RNR Automotive Blog

Believe it or not, making a sports car is a cake walk compared to making a family sedan. As the number one most competitive car market in the US, the family car competition is hotly contested with contenders from every mainstream manufacturer. For decades, Honda and Toyota have reigned supreme, although in the last few years, their title as best sellers has been lessened. One of the reasons for this is Mazda’s midsize sedan, the 6. As a replacement for the aging and uninspiring 626, the 2003 Mazda6 ushered Mazda into a new era (as did the smaller 3 sedan/hatch the following year). Prior to 2002, Mazda was a very different manufacturer. Instead of prioritizing style and driving enjoyment, its approach was very similar to Kia and Hyundai at the time: affordable and basic transportation. Unfortunately, this approach meant that Mazdas were humdrum (with the exception of the Miata and RX-7). With this in mind, Mazda started completely renovating its entire lineup with sportiness in mind. The first generation Mazda6 debuted in 2003, and it was praised highly by critics alike. Accolades were given to its youthful styling, spirited performance, excellent handling, and the availability of manual transmissions with every engine. Truth be told, it was perceived as a sedan version of the Miata. However, this did not translate into sales success. It sold well, but it couldn’t hold a candle to the Toyota Camry or the Honda Accord. The reason being? It was simply too small and narrow for American tastes, which is not surprising considering the first generation 6 was very popular in Europe (where smaller cars are more welcomed). The 2008-2012 second generation remedied the size issue, but in the process, it lost the handling in exchange for more space. Even with this approach, it still did not sell well (relatively). In 2013, Mazda redesigned the 6 sedan with an emphasis on driving enjoyment, fuel efficiency, and style.  Continue reading →